TADA Solutions Enhances Client Offerings with Real-Time Pricing Insights via Power BI Dashboard
TADA Solutions — Data Analytics & Dashboard Solutions
80%
Reduction in reporting time
Daily
Data freshness (was weekly)
5x
More clients served per analyst
95%+
Product match rate
The Challenge
Organisations lacked efficient methods for monitoring competitor pricing across platforms like Google Shopping and bol.com. Manual processes prevented rapid market response and pricing optimization. TADA Solutions needed accessible dashboard technology that works regardless of a company's digital maturity.
The Solution
TADA Solutions developed an interactive Power BI dashboard integrating ShoppingScraper's real-time pricing data. The solution features API connections to Google Shopping, bol.com, and Amazon.nl, interactive data visualizations, KPI overviews for pricing strategy metrics, price change monitoring with elasticity tracking, and product-level visual cues for competitive positioning.
From manual spreadsheets to live dashboards
Before ShoppingScraper, TADA analysts manually visited competitor websites and recorded prices in spreadsheets. This approach limited coverage to a few dozen products per client and produced data that was already stale by delivery time. The Power BI integration transformed this into a fully automated pipeline with real-time data integration via API connections to Google Shopping, bol.com, and Amazon.nl.
- Automated daily data collection via ShoppingScraper API
- Power BI datasets refresh automatically each morning
- Client-facing dashboards accessible via secure share links
- KPI overview for pricing strategy metrics at a glance
Real-time price change monitoring
The dashboard tracks price fluctuations and elasticity across competitors in real time. Product and price change overviews use visual cues to highlight significant movements, enabling TADA's clients to respond proactively rather than reactively to market shifts. Historical price data visualizations reveal trends and seasonal patterns that inform long-term pricing strategy.
Scaling the service across clients
With automation handling data collection and visualization, TADA scaled their competitive intelligence service from 3 to 15 clients without adding headcount. Each client receives a customized Power BI dashboard with their specific competitor set and product catalog mapped through ShoppingScraper. The transition enabled clients to move from reactive to proactive data-driven pricing strategies.
Impact on client pricing decisions
TADA's clients report faster reaction times to competitor price changes and improved margin management. One retail client identified 12% of their catalog as significantly underpriced relative to the market, recovering substantial margin through targeted price increases. The dashboard empowers marketing and sales teams with independent analysis capability, reducing dependency on data engineering resources.
“The Pricing Dashboard, powered by ShoppingResult's ShoppingScraper, represents a significant advancement for our clients. It delivers real-time, extensive pricing insights that enable truly data-informed decision-making.”
Jos Cup
Founder, TADA Solutions
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