Product Variant Discovery — Every Color, Size, and Style in One View
Enter an EAN and instantly see every variant a product comes in. Visual cards with thumbnails, catalog IDs, and direct links to pricing data.
How variant discovery works
Search by EAN or GTIN
Enter an EAN/GTIN code and select the target country. The tool searches Google Shopping for the product and resolves its catalog ID (SKU) automatically.
Select the correct product
Pick the right product from the matching results. Each result shows the product name, image, and merchant count so you can confirm the match before proceeding.
View all variants
See every variant dimension (Color, Size, Material, etc.) displayed as visual cards with thumbnails, labels, and catalog IDs. Browse the full product family in one view.
Discover all product variants — colors, sizes, and styles
Everything you need to explore product families
From visual variant grids to direct pricing lookups. Discover, analyze, and act on variant data in one workflow.
Visual Variant Grid
Every variant is displayed as a visual card with a thumbnail image, dimension label (e.g., 'Navy Blue', 'Size M'), and its unique catalog ID. Scan the full product family at a glance.
Current Variant Highlighting
The variant you searched for is highlighted with a blue border and a 'Current' badge, so you always know your starting point relative to the rest of the product family.
Search Offers Button
Each variant card includes a 'Search Offers' button that queries pricing data in the API Playground. Jump from variant discovery to competitive pricing in one click.
Price History Per Variant
Every variant links directly to its price history page. Track how pricing evolves for each specific color, size, or style over time without manual lookups.
Image Gallery Browsing
Browse high-resolution product images for each variant. See exactly what each color or style looks like before deciding which variants to track or include in your catalog.
Summary Statistics
See total variant count, number of dimensions (Color, Size, etc.), and total image count at a glance. Understand the scope of a product family in seconds.
Deep-link to any product variant lookup
Bookmark, share, or script variant discovery with URL parameters. Pre-fill the EAN and country to jump straight to results.
URL format
/product-variants?ean=8710447461730&country=nlPass any EAN/GTIN as the ean parameter and a two-letter country code as country. The tool automatically searches and displays variant results when both parameters are present.
Built for catalog teams and competitive analysts
Catalog Enrichment
Find all variants of a product to complete your catalog. Discover colors, sizes, and styles you may be missing, along with their catalog IDs for programmatic import.
Competitive Variant Tracking
Monitor which color and size variants your competitors carry. Identify gaps in their assortment that represent opportunities for your store.
Product Family Coverage Analysis
Understand the full scope of a product family before deciding which variants to stock. See every option the manufacturer offers across all dimensions.
Catalog ID Extraction
Extract Google Shopping catalog IDs for every variant programmatically. Use these IDs to query pricing, availability, and merchant data via the ShoppingScraper API.
Why teams use variant discovery
Complete product family visibility
See every color, size, and style variant a product comes in. No more guessing which options exist — get the full picture from Google Shopping's product graph.
Catalog IDs for every variant
Each variant card includes its Google Shopping catalog ID. Use these IDs to query pricing, track availability, or feed into your own catalog management system.
One-click pricing lookup
Jump from variant discovery to competitive pricing with the Search Offers button. Query merchant prices for any variant without leaving the workflow.
Free to use
Variant discovery is included with your ShoppingScraper account. Each search uses one API credit, and the full variant grid is returned in a single response.
Frequently Asked Questions
Which countries are supported for variant discovery?+
Variant discovery supports all countries available in the ShoppingScraper country selector, including the Netherlands, Germany, France, United Kingdom, United States, and 20+ additional markets. Select your target country before searching to get region-specific results.
Where does the variant data come from?+
Variant data is sourced from Google Shopping's product catalog. When you search by EAN/GTIN, ShoppingScraper resolves the catalog ID and retrieves all linked variants from Google's product graph, including thumbnails, dimension labels, and catalog IDs.
How are product variants discovered?+
ShoppingScraper uses the EAN/GTIN to find the product on Google Shopping, then follows Google's internal variant grouping to discover all related products. Variants are organized by dimension (Color, Size, Material, etc.) and each variant includes its own catalog ID, thumbnail, and label.
Is there a cost per variant lookup?+
The initial product search and variant discovery use your regular API credits. Each search consumes one API call. Viewing the variant grid itself does not consume additional credits — all variant data is returned in a single response.
How can I use the catalog IDs from variant discovery?+
Catalog IDs can be used with the ShoppingScraper API to query pricing, merchant offers, and availability for each specific variant. You can also use them in the API Playground directly via the 'Search Offers' button on each variant card, or feed them into your own systems for automated tracking.
Can I discover variants in batch for multiple products?+
The web interface handles one product at a time, but you can use deep links to automate lookups. The URL format /product-variants?ean=YOUR_EAN&country=COUNTRY_CODE lets you bookmark or script variant discovery for any product. For high-volume batch discovery, use the ShoppingScraper API directly.
Discover every product variant today
100 free API calls. No credit card required. Search your first product in seconds.