Merchant Lookup Tool
Enter any webshop domain and get a complete company profile: address, CEO, employee count, social media links, TrustPilot scores, product categories, and brands carried.
Deep dive into any merchant
Simple to use
Enter a domain
Type any webshop domain such as bol.com, coolblue.nl, or mediamarkt.nl. You can also use the deep-link format /merchant-lookup?domain=bol.com&country=nl to pre-fill the search.
Get the company profile
The tool fetches and compiles publicly available company data including contact details, social media presence, TrustPilot ratings, product categories, and an AI-generated business description.
Save and compare
Recent searches are saved as quick-access chips so you can return to previously looked-up merchants. Use the results to compare competitors side by side.
What you get
- Full company profile from any domain (name, address, country, founding year)
- CEO and employee count when publicly available
- AI-generated company description and industry classification
- Social media links: Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, Pinterest
- TrustPilot review scores and review summaries
- Product categories and brands carried by the retailer
- Website screenshot with favicon for visual identification
- Free to use with an API key
Complete competitor intelligence from a single domain
The Merchant Lookup tool turns a bare domain name into a structured company dossier. Instead of manually visiting a retailer's website, checking their LinkedIn, searching for TrustPilot reviews, and browsing their product catalog, you get everything in one view. This is particularly valuable for ecommerce professionals who need to evaluate potential competitors, identify new sourcing partners, or research retailers before approaching them for distribution agreements.
- Company name, registered address, and country of origin
- Founding year and employee count for sizing the business
- CEO name for outreach and partnership conversations
- AI-generated description summarizing what the company does and its market position
Social media presence and customer reputation at a glance
Understanding a retailer's online footprint goes beyond their website. The Merchant Lookup tool aggregates social media profiles across seven major platforms and pulls TrustPilot review data, giving you an immediate sense of the retailer's digital maturity and customer satisfaction. Combined with product categories and brands carried, you get a complete picture of who they are, what they sell, and how their customers perceive them.
- Direct links to Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, and Pinterest
- TrustPilot review score and summarized customer feedback
- Product categories to understand their market segments
- Brands carried to identify overlap with your own catalog
Frequently Asked Questions
Which domains can I look up?+
Any publicly accessible ecommerce website or online retailer. The tool works with domains worldwide, from large marketplaces like bol.com to smaller niche webshops.
Where does the company data come from?+
The tool aggregates publicly available information from the retailer's website, social media profiles, business registries, and review platforms. An AI model generates the company description based on this collected data.
Is the Merchant Lookup tool free?+
Yes. The Merchant Lookup tool is free to use with a ShoppingScraper API key. Each lookup consumes credits from your plan.
Can I deep-link to a specific merchant lookup?+
Yes. Use the format /merchant-lookup?domain=bol.com&country=nl to create a direct link that pre-fills the domain and country. This is useful for sharing lookups with team members or bookmarking specific retailers.
How current is the data?+
Company profiles are fetched in real time when you perform a lookup, so the data reflects the latest publicly available information at the time of your search.
Can I use the Merchant Lookup via the API?+
Yes. The merchant lookup endpoint is available through the REST API for programmatic access, allowing you to integrate competitor research into your own workflows and dashboards.
Research any online retailer in seconds
Sign up for 100 free API credits and start building competitor profiles with the Merchant Lookup tool.