Google Ads Transparency Tool
Enter any domain and instantly see who advertises on Google, how many ads they run, estimated impressions, platform breakdown (Search, Shopping, YouTube), and ad creatives — all from Google's official Ads Transparency Center.
Simple to use
Enter a domain
Type any domain like bol.com, coolblue.nl, or amazon.de. Optionally select a region and ad format filter to narrow results.
Discover advertisers & ads
The tool queries Google's Ads Transparency Center and returns all verified advertisers, their ad volumes, and actual ad creatives with impression estimates.
Analyze competitors
See how many ads a competitor runs, on which platforms, in which regions, and for how long. Use the insights to benchmark your own Google Ads strategy.
What you get
- Find all verified advertisers linked to a domain with ad count ranges
- View ad creatives with format breakdown (text, image, video)
- Estimated impression ranges per ad and per region
- Platform distribution: Google Search, Shopping, YouTube, Maps, Play
- Date range filtering to see ads from specific time periods
- Per-ad detail with topic/category classification and variation count
- Regional impression breakdown across 50+ countries
- Direct deeplinks to Google Ads Transparency Center per creative
Competitive ad intelligence from Google's own data
The Ads Transparency Tool gives you direct access to Google's official advertiser registry. Instead of guessing what your competitors are doing on Google Ads, you can see verified advertiser entities, the number of active campaigns, ad formats in use, and estimated impression volumes. This is invaluable for ecommerce professionals planning their paid media strategy or analyzing a competitor's advertising footprint.
- Verified advertiser names, IDs, and country of registration
- Ad count ranges showing campaign scale (e.g., 100K–200K ads for large retailers)
- Format distribution to understand creative strategy (text vs. image vs. video)
- Impression estimates to gauge campaign reach and budget allocation
Granular ad-level insights with platform and region data
Enable detail mode to get per-ad intelligence including topic categorization, creative variation counts, and impression breakdowns by platform and region. Understand whether a competitor focuses their spend on Google Search, Shopping, or YouTube, and which countries they target most aggressively. Combined with date range filtering, you can track seasonal campaign patterns and long-running evergreen ads.
- Platform breakdown: Search, Shopping, YouTube, Maps, and Play per ad
- Regional impression data across 50+ countries
- Ad duration tracking showing how long each creative has been running
- Topic and category classification from Google's ad taxonomy
Frequently Asked Questions
Where does this data come from?+
All data comes directly from Google's official Ads Transparency Center (adstransparency.google.com). Google publishes this information as part of their ad transparency commitments in the EU Digital Services Act.
Which domains can I look up?+
Any domain that has Google Ads campaigns running or has had campaigns in the past. This includes ecommerce sites, SaaS companies, agencies, and any business advertising through Google.
What does the impression range mean?+
Google reports impressions as ranges (e.g., 500K–600K) rather than exact numbers. These represent estimated total ad impressions across all platforms and regions where the ad was served.
Can I filter by ad format?+
Yes. You can filter by text ads, image/display ads, or video ads to focus on specific creative types. This helps you understand a competitor's creative strategy.
Can I filter by date range?+
Yes. Use the start and end date fields to see ads from a specific time period. This is useful for analyzing seasonal campaigns, promotional periods, or year-over-year trends.
Is this tool free?+
Yes. The Ads Transparency tool is free to use with a ShoppingScraper API key. Each lookup consumes credits from your plan.
Can I access this via the API?+
Yes. The /api/v1/adstransparency endpoint is available through the REST API for programmatic access, enabling bulk competitor analysis and automated monitoring.
See what your competitors advertise on Google
Sign up for 100 free API credits and start analyzing competitor Google Ads campaigns with the Ads Transparency tool.