Assortment Comparison Across Competitors

Mapping the competitive assortment landscape

Scrape competitor product listings to build a comprehensive map of their assortment. Compare against your own catalog to identify products they carry that you do not. These gaps represent potential expansion opportunities.

• Catalog overlap analysis per competitor
• Gap identification by product category
• Competitor assortment breadth and depth metrics

Prioritizing expansion opportunities

Not every gap is worth filling. Prioritize based on estimated demand, margin potential, and fit with your brand positioning. Use competitor pricing data to estimate revenue potential for each expansion opportunity.

Ongoing assortment monitoring

Competitor assortments change over time. Set up periodic scraping schedules to detect when competitors add or remove products. New additions may signal market trends. Removals may indicate supply issues or category exit.

Using the Sitemap Extractor for full assortment discovery

Before comparing assortments, you need to know what your competitors sell. ShoppingScraper's Sitemap Extractor automatically discovers and parses any website's sitemap.xml, extracting all product URLs and embedded GTINs. This gives you a complete inventory of a competitor's catalog without manual browsing.

• Auto-discover sitemaps from any domain — just enter the URL
• Extract all product page URLs with GTINs/EANs embedded in the sitemap
• Filter by brand, category, or URL pattern to focus on relevant products
• Stream large sitemaps with 100,000+ URLs without memory issues
• Export extracted URLs and GTINs as CSV for further analysis
• Create a price monitoring scheduler directly from extracted products
• Compare the extracted product list against your own catalog to find gaps