In the competitive world of e-commerce, understanding how your product assortment stacks up against market leaders like Coolblue is crucial. However, comparing your products with Coolblue's can be challenging, primarily because Coolblue doesn't display the EAN code on their Product Detail Pages (PDP). That's where ShoppingScraper comes in.
With ShoppingScraper, you can scrape Coolblue's entire assortment based on their sitemap. This gives you a comprehensive dataset, including availability, brand, title, price, description, SKU, image, and even rating count. While Coolblue's PDP may lack EAN codes, their search engine does support EAN code-based searching, making it easier for you to compare your own products with theirs.
By scraping this data, you can perform a full assortment comparison. This enables you to identify gaps in your product range, spot pricing opportunities, and even gain insights into customer preferences based on rating counts. Armed with this data, you can make informed decisions on product additions, pricing strategies, and promotional campaigns to gain a competitive edge.