In the Fast-Moving Consumer Goods (FMCG) sector, understanding the private label landscape is crucial for staying competitive. Traditional research methods can be time-consuming and costly, but web scraping offers a quicker, more efficient alternative. Using scraped data, you can analyze the private label assortment of your competitors or sellers across various categories. This allows you to see which categories are dominated by private labels compared to A-brands.
The process begins by identifying the sitemap of your target online stores or marketplaces. Once that's done, use web scraping techniques to collect data from all relevant page endpoints. This gathered intelligence provides comprehensive insights into product names, prices, categories, and other essential details.
Armed with this data, you can answer key questions like:
- Which categories have a high concentration of private labels?
- How do private label prices compare with A-brands?
- What kinds of promotions are competitors running for their private labels?
By regularly scraping and analyzing this data, you can monitor market trends, make informed decisions, and refine your private label strategy effectively.
What's your next move?