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Analyze the category of your sellers/competitors and see how webshops organize their category. In this particular example we zoom in on the 'wine and bubbles' category of Albert Heijn. On ah.nl we see a multiple layered category divided in 'Rode wijn', 'Rosé' and 'Witte wijn'. Our data about the category tree can be loaded into your own data environment and gives you the flexibility to make your own pivot tables out of it.