Category tree analysis is a powerful tool for e-commerce businesses aiming to understand the organizational strategies of competitors or sellers. This in-depth analysis allows you to explore how webshops structure their categories, providing valuable insights for your own business.
Take, for example, the 'Wine and Bubbles' category of Albert Heijn's webshop (ah.nl). A closer look reveals multiple layers of categorization, such as 'Rode wijn' (Red Wine), 'Rosé,' and 'Witte wijn' (White Wine). These categories are not just labels; they represent a carefully planned strategy to guide customer behavior and improve sales.
By loading this category tree data into your own data environment, you unlock the power of customization. You can create pivot tables to dissect the information further, compare it against your own categories, or use it to spot gaps in the market. This analysis not only helps in understanding what your competitors are doing but also provides actionable insights for optimizing your own category tree for better customer engagement and increased sales.
What's your next move in e-commerce strategy?
